Blonde – Designing a Direct Messaging Platform for Creators
Social Media
2024-2025
As the founding designer, I helped build Blonde from concept to live MVP — shaping the product, brand, and design system for a platform that lets creators connect with fans via SMS at scale.
Enabled creators to send automated SMS at scale
The Challange
Creators and organizations struggle with engagement due to social media algorithms, limiting their reach and revenue.
Solution
Blonde enables creators to bypass algorithms by directly messaging fans via SMS. Features like scheduled messages, personalized flows, and performance analytics make it a scalable, effective communication tool.
Launched MVP in under 6 months
Enabled creators to send automated SMS at scale
Created scalable design system for 3 product sides
Helped shape brand tone, UX flow, and monetization logic
My Role
Defined UX for Creator, Fan, and Admin sides of the platform
Designed and maintained the internal design system
Built onboarding flows, automation logic UI, and SMS experiences
Developed Blonde’s visual identity and marketing site
Collaborated on product roadmap, MVP launch, and iteration cycles
Disclaimer ‼️
Due to NDA, work samples are not displayed. I'm happy to walk you through my role and process in a 1:1 conversation.